Google Shopping Integration
Export your products to Google Merchant Center for Shopping ads and free product listings.
Features
- CSV format - Google Shopping specification compliant
- Auto-updates - Feed refreshes every 5 minutes
- All products - Active, in-stock products included
- GTIN support - UPC/barcodes included for better matching
Setting Up
- Navigate to Plugins > Marketplace
- Find Google Shopping and click Activate
- Click Configure and copy the feed URL shown in the modal
- Log into Google Merchant Center
- Go to Products > Feeds > Add feed
- Select Scheduled fetch and paste your feed URL
- Set fetch frequency (recommended: daily)
Your feed is served at /google-shopping.csv on your storefront domain.
Feed Fields
The CSV carries these thirteen columns, in this order:
| Field | Description |
|---|---|
id |
Product SKU, or the internal ID when there is no SKU |
title |
Product name |
description |
Product description (HTML stripped) |
link |
Product page URL, tagged with UTM parameters so the resulting sale is attributed to the feed |
image_link |
Primary product image |
availability |
Always in_stock in practice, since only in-stock products are sent |
price |
Price with currency (e.g., “29.99 USD”). On a discounted product this is the compare-at price |
sale_price |
The current selling price, with currency, when a compare-at price above it is set. Blank otherwise |
brand |
Manufacturer/brand, from the product’s specifications |
gtin |
UPC, EAN, or barcode, from the product’s specifications |
mpn |
Manufacturer part number, from the product’s specifications |
condition |
Always “new” |
product_type |
Collection > product type |
Troubleshooting
Feed Not Updating
Feeds are cached for 5 minutes. Wait for the cache to expire, then check that products have active status, have stock quantity greater than 0, and that your domain is configured.
Products Missing from Feed
Confirm products are not soft-deleted and meet the status and stock requirements above.
Feed URL Not Available
Ensure the Google Shopping plugin is still active — the URL 404s when it is not — and that you have an active domain configured in Settings > Domains.
Related Documentation
- Integrations Overview - All integrations
- Marketplace Feeds - All product feeds
- SEO - Search optimization
- Products - Managing product data