Write, edit, and publish articles to engage your customers.
Creating an Article
- Navigate to Content > Blog posts
- Click Add blog post
- Select or create a blog in the Blog dropdown
- Enter article content
- Choose a status, then click Create (the button reads Update when editing)
A title and content are both required — an article cannot be saved without them.
Selecting a Blog
Every article belongs to a blog category. In the article editor:
- Find the Blog dropdown in the sidebar
- Select an existing blog, or
- Type a new name and click Create to add a new blog
If no blogs exist, a “News” blog is created automatically.
Article Details
Title
The article headline displayed to readers.
Tips:
- Use clear, descriptive titles
- Include keywords for SEO
- Keep it engaging
Handle
The URL-friendly slug for your article.
- Generated from the title as you type it, for new articles only
- Can be edited directly at any time
- Must be unique within the blog (two blogs can each have a
news-rounduparticle) - Maximum 100 characters
Example: yourstore.com/blogs/news/new-product-launch
Editing the title of an existing article does not change its handle, so published URLs stay stable.
Excerpt
A short summary displayed in article listings and previews.
- Optional
- Maximum 500 characters
- If blank, the first 200 characters of the content are used with HTML stripped
Content
The full article content using the rich text editor.
Toolbar:
- Headings
- Bold, italic, underline, strikethrough
- Bullet and numbered lists, blockquote
- Links
- Images (opens the media library)
- Text alignment
- Undo and redo
Featured Image
Add a featured image to display in article listings and social shares.
Choosing an Image
- Click Select Image in the Featured Image section
- Pick from one of the three tabs in the media library:
- My Library — images already uploaded to your store
- Stock Images — searchable stock photography, imported into your library when selected
- Upload Images — upload new files (up to 10 at a time, 10MB each)
- Optionally add alt text for accessibility
Use Change Image to swap it later, or the trash button to remove it.
Supported formats: any standard web image format (JPG, PNG, GIF, WebP)
Recommended size: 1200x630 pixels — themes are told the featured image is 1200x630, so an image with a different aspect ratio may be cropped by the theme’s layout
Alt Text
Describe the image for accessibility and SEO. This text is displayed if the image fails to load and read by screen readers.
Article Status
Status Options
| Status | Description |
|---|---|
| Draft | Not visible to customers |
| Published | Live and visible on your store |
| Scheduled | Will publish automatically at a future date/time |
Publishing an Article
- Set status to Published
- Click Create (or Update)
The article is immediately visible on your store. The publish date is stamped at that moment unless the article already has one, in which case the original date is kept.
Saving as Draft
- Keep status as Draft
- Click Create (or Update)
Continue editing later without making it public. Use the View action to preview a draft — the link carries ?preview=true, which is what makes an unpublished article render on your storefront.
SEO Settings
Optimize articles for search engines:
| Setting | Description | Character Limit |
|---|---|---|
| Meta Title | Title shown in search results | 70 characters |
| Meta Description | Description shown in search results | 160 characters |
If not set, the article title and excerpt are used instead. Your store name is appended to the page title either way, so the tag renders as {Meta title} - {Store name}.
The featured image is also used as the article’s social sharing image.
Managing Articles
Viewing All Articles
Navigate to Content > Blog posts to see all articles with:
- Article title and featured image
- Blog category
- Author name
- Published date
- Status badge
Articles are listed newest publish date first, 10 per page by default (10, 25, 50 or 100).
Filtering and Searching
- Search - Find articles by title
- Status filter - Filter by Draft, Published, or Scheduled
- Blog filter - Filter by blog (only shown once you have more than one blog)
Quick Actions
Open the … menu on any row:
| Action | Description |
|---|---|
| Edit | Open the article editor |
| View | Open the article on your storefront in a new tab; unpublished articles open in preview mode |
| Publish / Unpublish | Publish the article, or send a published article back to Draft |
| Delete | Remove the article, after confirming in a modal |
Editing an Article
- Click Edit on any article
- Make changes
- Click Save
Deleting an Article
- Click Delete on an article
- Confirm deletion in the modal
Warning: Deleted articles cannot be recovered.
Author Information
The Author field in the Publishing panel is a free-text name, pre-filled with your own name when you create an article. Edit it to credit somebody else — it is stored as typed and is what themes show as the article author.
Editing an existing article does not change the author, so a colleague fixing a typo will not take the byline.
Best Practices
- Use descriptive titles - Help readers understand what the article covers
- Include featured images - Visual content increases engagement
- Write quality excerpts - Compelling summaries encourage clicks
- Optimize for SEO - Fill in meta fields for better search visibility
- Use tags - Help readers discover related content
Related Documentation
- Blog Categories - Organize posts into blogs
- Scheduling - Schedule future publications
- Tags - Organize with tags
- SEO - Search optimization