Product Variants

Create variants for products that come in different options like colors, calibers, or configurations.

Understanding Variants

Variants are different versions of the same product:

When to Use Variants

Use variants when:

• Same product with different options (color, size, caliber)
• Customers select an option on the product page
• You want one product page for all options

Create separate products when:

• Fundamentally different products
• Different descriptions needed
• Different images entirely

Creating Variants

Step 1: Add Options

1. Edit the product
2. Scroll to the Options card
3. Click Add Option
4. Enter the Option Name (e.g., “Color”)
5. Fill in Option Value 1, then click Add Value for each further value (e.g., “Black”, “FDE”, “Gray”)
6. Click Save Option

Step 2: Variants Are Created

After saving options, variants are automatically generated:

Each variant is named from its option values — a variant of a Color option shows as Color: Black, and a variant with two options shows as Color: Black / Size: Large.

Limit: Maximum 3 option types per product. Once three options exist, the Add Option button no longer appears.

Note: You can only add options and variants on products you source yourself. Firearms-distributor listings are single-SKU and do not show the Options and Variants cards. Print-on-demand products imported from Printify arrive with their size and color variants already created — those stay in sync with Printify and cannot be edited as custom options.

Editing Variants

Click a variant in the Variants table (or its Edit button) to open the Edit Variant page, then click Save Variant when done:

Shipping fields are inherited from the product by default — clear Inherit shipping dimensions from product to set the variant’s own weight and dimensions.

Pack Variants

Turn on Pack — shares product stock when the variant is a multi-unit pack of the same item. A pack variant holds no stock of its own: it draws from the parent product’s on-hand quantity, and each order decrements Units per pack × ordered quantity. The Variants table then shows how many whole packs are available.

Variant Pricing

Each variant can have its own price:

Variant Inventory

Track stock separately for each variant:

Variant Images

Each variant carries one image, set from the Variant Image card on the Edit Variant page:

• Select Image from Product — pick one of the images already uploaded to the product
• Or drop a new image onto the card to upload it (it is added to the product and assigned to this variant)

Either choice applies immediately; use the remove button on the card to unassign it. When customers select a variant, its image displays.

Variant Fulfillment

Each variant can have its own fulfillment settings:

• Inherit fulfillment method from product (default) — use the product’s fulfillment route
• Turn the switch off to pick a Fulfillment Method for this variant: Internal Fulfillment, or one of your team’s active fulfillment plugins

Managing Options

Editing Options

1. Find the option in the Options card
2. Open its ⋮ menu and choose Edit
3. Change the name or values
4. Click Update Option

Deleting Options

1. Open the option’s ⋮ menu and choose Delete
2. Confirm deletion

Warning: Deleting options removes associated variants and their data.

Examples

Firearm with Color Options

Product: Glock 19 Gen 5

Creates 3 variants with individual pricing and stock.

Ammunition with Quantity Options

Product: Federal 9mm

Creates 3 variants with different prices per quantity.

Related Documentation

• Creating Products - Basic product setup
• Inventory - Stock management
• Product Media - Images for variants