Ammoseek Integration
List ammunition and firearm products on the Ammoseek comparison shopping platform.
Features
- XML format - Ammoseek specification
- Auto-updates - Feed refreshes every 5 minutes
- Filtered products - Only eligible product types included
- Specification requirements - Products must have required specs
Setting Up
- Navigate to Plugins > Marketplace
- Find Ammoseek and click Activate
- Click Configure and copy the feed URL shown in the modal
- Submit to Ammoseek’s Certified Retailer Program
Your feed is served at /ammoseek.xml on your storefront domain.
Eligible Products
Unlike the other feeds, Ammoseek only accepts specific product types. Only products of these types are included:
- Ammunition (any ammunition subtype)
- Firearms — handguns, pistols, revolvers, rifles, shotguns and long guns
- Magazines — including handgun, rifle and shotgun magazines
- Reloading components — bullets and bullet casting, brass, primers and percussion caps, powder
Anything outside those types is skipped, even if it is active and in stock.
Required Specifications
Eligible products must also carry the specifications for their type. A product missing any of them is held back rather than listed incomplete — this is the most common reason an in-stock ammunition product never appears on Ammoseek.
| Product type | Required specifications |
|---|---|
| Ammunition | Caliber/gauge, number of rounds, manufacturer, and grain weight. Shotshells are exempt from grain |
| Firearms | Caliber, manufacturer, action type, barrel length |
| Magazines | Caliber, capacity, manufacturer |
| Reloading bullets | Caliber, grain, manufacturer |
| Reloading brass | Caliber, manufacturer |
| Primers | Manufacturer, primer type |
| Powder | Manufacturer, powder weight |
Specification names are matched loosely, so common alternatives work: rounds, round count, rounds per box and quantity all satisfy number of rounds, brand or mfg satisfies manufacturer, and gauge satisfies caliber.
Ammunition carries one extra rule: the caliber must be specific enough to list against. A bare bore designation such as 30 Caliber, or a bare one- or two-digit number such as .22, is rejected as ambiguous — use .22 LR, .223 Remington, 12 Gauge and the like.
Troubleshooting
Products Missing from Feed
Work through these in order — the first two are specific to Ammoseek:
- Confirm the product’s type is on the eligible list above
- Confirm it carries every specification its type requires
- Confirm it is active, in stock, and not soft-deleted
The plugin’s Configure modal breaks your catalog down by reason — incompatible type, missing specifications, unpublished, out of stock, and eligible — and links straight to the matching products, which is usually faster than checking products one at a time. On an individual product’s page, the feed requirements panel names the exact specifications that product is still missing.
Feed Not Updating
Feeds are cached for 5 minutes. Wait for the cache to expire, then re-check the conditions above.
Feed URL Not Available
Ensure the Ammoseek plugin is still active — the URL 404s when it is not — and that you have an active domain configured in Settings > Domains.
Related Documentation
- Integrations Overview - All integrations
- Marketplace Feeds - All product feeds
- Products - Managing product specifications
- Inventory - Stock and availability