Automatically syndicate your products to shopping comparison sites and advertising platforms. Each feed has its own page with setup steps and field reference; this page covers what they have in common.
Available Feeds
| Platform | Format | Feed URL | Best For |
|---|---|---|---|
| Google Shopping | CSV | /google-shopping.csv |
Google Merchant Center |
| Armanet | CSV | /armanet.csv |
Firearm advertising |
| Ammoseek | XML | /ammoseek.xml |
Ammunition comparison |
| Amazon | TSV | /amazon.txt |
Amazon Seller Central |
| gun.deals | XML | /gun-deals.xml |
Firearm deal listings |
How Feeds Work
Every feed is generated from your live catalog and served from your own storefront domain. You submit the URL to the platform once, and it re-reads the feed on its own schedule — there is nothing to upload or re-export when your catalog changes.
Marketplace feeds are available on the Growth and Pro plans. A feed URL only responds while its plugin is active — deactivate the plugin and the URL returns a 404.
Feeds are cached for 5 minutes, so a change to a product appears within five minutes rather than instantly.
Unless a platform says otherwise, a product is included when it is:
- Active — anything left as a Draft is never included
- Not deleted
In-stock is not a universal rule. Google Shopping, Ammoseek and Amazon send in-stock products only. Armanet and gun.deals also carry out-of-stock products, marked out_of_stock / out of stock in the feed’s availability field.
Where Feeds Differ
Each feed applies its own extra rules on top of that, and they are the usual reason a product you expect is absent:
- Ammoseek accepts only specific product types, and requires a different set of specifications for each one — see its page for the per-type list.
- Amazon excludes firearms, ammunition, magazines and reloading components entirely, because Amazon prohibits them, and needs both a UPC and a brand on everything else. Its feed is deliberately much smaller than the others.
- gun.deals requires a valid UPC, a price above $0 and a product name on every offer, plus caliber and round count on ammunition.
- Armanet applies no extra rules — every active product goes out, in stock or not.
Troubleshooting
Feed Not Updating
Feeds are cached for 5 minutes. Wait for the cache to expire, then confirm products have active status and that your domain is configured.
Products Missing from Feed
Check the general requirements above, then the platform-specific rules on that feed’s own page.
Feed URL Returns 404
Confirm the plugin is still active in Plugins > Marketplace — the URL only responds while it is. Then ensure you have an active domain configured in Settings > Domains. Feed URLs are built from your storefront domain, so changing domains changes every feed URL — resubmit them to each platform.
Related Documentation
- Integrations Overview - All integrations
- Products - Managing product data
- Domains - Storefront domains
- SEO - Search optimization