Blogs act as categories to organize your blog posts by topic.
Overview
Blogs are simple containers for organizing your articles:
- Each article belongs to one blog
- Blogs are created inline when adding articles
- A default “News” blog is created automatically
- A blog has only two fields: a title and a URL handle
Creating a Blog
Blogs are created directly from the article editor — there is no separate blog management screen:
- Navigate to Content > Blog posts
- Click Add blog post
- In the Blog dropdown, type a new blog name (at least 2 characters)
- Click Create “your blog name”
- The new blog is created and selected for this article
If the name you type produces a handle that already exists in your store, that existing blog is selected instead of creating a duplicate.
Because blogs are created from the article editor, a blog’s title and handle are fixed once created. To change either, create a new blog and move the articles by re-selecting the blog on each one.
Blog Details
Title
The display name of your blog shown to customers.
Examples:
- “News & Updates”
- “Product Guides”
- “Industry Insights”
Handle
The URL-friendly name used in your blog’s web address.
- Automatically generated from the title
- Must be unique within your store
- Uses lowercase letters, numbers, and hyphens
Example: A title “News & Updates” becomes handle news-updates
Your blog URL will be: yourstore.com/blogs/news-updates
Default Blog
When you create your first article without any blogs:
- A “News” blog is automatically created
- This blog is pre-selected for your article
- You can create additional blogs as needed
Blog Visibility
New blogs are active as soon as they are created, and every active blog is listed at /blogs. The blog page at /blogs/{handle} shows that blog’s published articles, newest first, 12 per page.
Draft and scheduled articles never appear in the listing, so a brand-new blog with nothing published yet renders as an empty blog page rather than a 404.
SEO Information
Blogs have no SEO fields of their own — the blog listing page’s tags are generated for you:
| Tag | Generated value |
|---|---|
| Page title | {Blog title} - {Store name} |
| Meta description | Browse articles in {Blog title} at {Store name} |
| Social image | The featured image of the newest article in the blog, if it has one |
Individual articles do have editable meta title and meta description fields — see Managing Articles.
Best Practices
- Choose clear titles - Use descriptive names that tell customers what content to expect
- Keep handles short - Shorter URLs are easier to share and remember
- Plan your structure - Consider creating separate blogs for different content types (news, guides, announcements)
- Start simple - Begin with one or two blogs and add more as your content grows
Related Documentation
- Managing Articles - Write and publish articles
- Scheduling - Schedule future publications