Scheduling Articles

Schedule articles to publish automatically at a future date and time.

Overview

Article scheduling allows you to:

• Write content in advance
• Plan content calendars
• Publish at optimal times
• Maintain consistent posting schedules

How to Schedule an Article

1. Navigate to Content > Blog posts
2. Click Add blog post or edit an existing article
3. Set status to Scheduled in the Publishing panel
4. Enter the Publish Date & Time
5. Click Create (or Update)

Scheduling Settings

Status

Select Scheduled from the status dropdown. The date field appears only for this status.

Publish Date & Time

A single date-and-time field for when the article should publish. Your timezone is shown directly beneath it.

Important: always fill this in. An article saved as Scheduled with an empty date is never picked up for publishing, and it will sit in the Scheduled state indefinitely.

Timezone Handling

Your Timezone

The scheduling field is interpreted in your account’s timezone, and converted to UTC for storage.

Example: If you’re in Eastern Time and schedule for 9:00 AM, the article publishes at 9:00 AM Eastern, regardless of where your server is located.

Changing Your Timezone

1. Open the user menu and go to Profile
2. Update Timezone Settings
3. Save changes

Scheduled times will display in your new timezone.

Auto-Publishing

Scheduled articles publish automatically:

• The system checks every minute for scheduled articles whose date has passed
• Status changes to Published, and the scheduled date becomes the publish date
• Article becomes visible on your store

No action required - publishing happens automatically.

Managing Scheduled Articles

Viewing Scheduled Articles

1. Navigate to Content > Blog posts
2. Use the status filter to show Scheduled articles
3. View the scheduled date for each article

Rescheduling

1. Edit the scheduled article
2. Change the date/time
3. Save

Publishing Early

To publish a scheduled article immediately:

1. Edit the article
2. Change status to Published
3. Save

The article goes live straight away, but it keeps the date you originally scheduled it for — so it displays a future date and sorts to the top of the blog until that date passes. To publish it with today’s date instead, save it as Draft first (which clears the date), then save it again as Published.

Canceling Scheduled Publication

To keep an article unpublished:

1. Edit the article
2. Change status to Draft
3. Save

Switching to Draft clears the publish date, so re-scheduling means picking a new date.

Status Indicators

Best Practices

Plan Ahead

• Schedule content weeks in advance
• Maintain a consistent posting schedule
• Use scheduling to align with marketing campaigns

Optimal Timing

• Research when your audience is most active
• Consider time zones of your customer base
• Test different posting times

Review Before Publishing

• Preview articles before scheduling
• Double-check publication dates
• Ensure all images and links work

Content Calendar

• Keep a calendar of scheduled content
• Avoid scheduling too many articles on the same day
• Plan around holidays and events

Troubleshooting

Article Didn’t Publish

If an article didn’t publish at the scheduled time:

1. Open the article and confirm the Publish Date & Time field is not empty — a Scheduled article with no date never publishes
2. Verify the status is still Scheduled (not Draft)
3. Confirm the date has actually passed in your timezone; publishing runs once a minute, so allow a minute or two either way

Wrong Time Published

If the article published at the wrong time:

1. Check your account timezone setting
2. Verify you selected the correct time
3. Remember times display in your local timezone

Related Documentation

• Managing Articles - Create and edit articles
• Blog Categories - Organize posts into blogs