SEO

FirearmCart includes features to help your store appear in search engines.

URL Structure

Product URLs

Products have SEO-friendly URLs with auto-generated slugs:

https://yourstore.com/product/glock-19-gen-5

Slugs are automatically created from product names and are capped at 100 characters.

Collection URLs

Collections also have slug-based URLs:

https://yourstore.com/collections/handguns

Pages and policies use slugs too (/pages/..., /policies/...), while blogs and articles use handles (/blogs/...).

Meta Title and Description

Products, blog posts, and articles each have their own SEO fields:

Field	Limit	Falls back to
Meta title	70 characters	The item’s title
Meta description	160 characters	The item’s excerpt or content

Leave them blank to use the fallback, or write your own to control exactly what appears in search results.

Sitemap and robots.txt

Every storefront automatically serves:

https://yourstore.com/sitemap.xml - a sitemap index linking to child sitemaps
https://yourstore.com/robots.txt

The sitemap is split into sections — static pages, products, collections, pages, and articles — with up to 5,000 URLs per file, so large catalogs stay within search engine limits. You don’t need to create or upload anything; both files are generated and kept up to date for you.

Google Search Console

FirearmCart includes a Google Search Console plugin (Plugins > Search Console). Connecting it lets FirearmCart submit your sitemap and pull your Search Console data back into the dashboard.

URL Redirects

If you change a URL, you can add a redirect so the old address keeps working instead of returning a 404. Go to Store > My Store, open the actions menu, and choose Redirects. Redirects can also be imported from a CSV.

Product Descriptions

Write quality product descriptions to improve search rankings:

Include relevant keywords naturally
Describe features and benefits
Use specifications for technical details
Make content unique (don’t copy manufacturer descriptions)

Image Optimization

FirearmCart automatically generates multiple sizes of each product image (thumbnail, medium, and large) and serves them from object storage, so the storefront can load an appropriately sized image instead of the full-resolution original.

Best Practices

Upload high-quality source images
Use descriptive file names before uploading
Include multiple product angles

HTTPS

All FirearmCart stores include:

Free SSL certificates, automatically provisioned when you connect a domain
Automatic HTTP to HTTPS redirect
Secure checkout

See Custom Domains for domain and SSL setup.

Mobile Optimization

All themes are responsive and mobile-friendly:

Responsive design adapts to screen size
Touch-friendly buttons and navigation
Optimized mobile checkout

Tips for Better Rankings

Content

Write unique product descriptions
Add detailed specifications
Keep content up to date

Performance

Use optimized images
Limit custom scripts
Choose a fast theme

External

Connect the Search Console plugin so your sitemap is submitted to Google
Build quality backlinks
Engage on social media

Products - Product descriptions
Collections - Collection organization
Product Media - Image management